Magazines are wonderful things. They are able to explore their particular area of interest in more detail than just about any other form of media. The city of Toronto, in Ontario, Canada, is often referred to as T. O. By the locals. Canada’s largest metropolis is fortunate to be served by a number of excellent traditional and digital magazines. The Toronto magazine market includes a men’s magazine, a sports magazine, a travel magazine and several T. O. Entertainment magazines.
A men’s magazine can tell stories in words and pictures about topics of interest to men. Glossy photos of scantily clad women are only one possibility for mens magazines. Sports, mens fashions, business, entertainment, cars and other gadgets are all suitable topics. But, sure, scantily clad women help.
Magazines are portable. It is one thing to bury yourself in your smartphone when you are lucky enough to get a seat on the morning commuter train. In Toronto, the commuter train is called the GO train. It runs from Oshawa, 60 kilometres east of TO, to Oakville, about the same distance east of the city. There is something about pulling a travel magazine out of your briefcase and reading up on Caribbean vacation destinations that is so much more in keeping with a vacation mood than looking for the same material on your laptop.
Good travel magazines are hard to come by. Some of the best are seasonal inserts in major newspapers. In fact, including a free monthly glossy magazine in the folds of a daily newspaper is quite common in the Canadian newspaper business. While a mens magazine is not the type for newspaper insertion, it is a well-used forum for travel or business magazines.
The most widely purchased genre of magazines is celebrity gossip rags. Second place goes to those targeting women’s fashion and beauty. These magazines are usually primarily ads. In fact, it is for the ads that they are often bought. Travel magazines feature in-depth, in-person reports and are invaluable for those who use their vacations to travel.
Mens magazines have come a long way. The revolution started in the Sixties. It was in 1960 that the British High Court in the Chatterley case redefined obscenity. This opened the door to the mainstreaming of explicitly sexual photographs. Today there are numerous mens magazines on the market that combine in-depth investigative reporting, fashion spreads, automotive reviews, and political and sports stories with beautifully photographed, glossy spreads of beautiful glossy spreads.
A sports magazine is a pleasure for sports fanatics. Where else can you get the background stories that are sports fans hunger for? Knowing the backstory of a player creates an emotional involvement in a game even when your favourite team is not playing.
The Toronto magazine market is a great one. T. O. Is home to the Canadian magazine industry. It is to Canada what New York City is to the magazine industry of the United States. For people who make Toronto their home, there are magazines about the city’s nightlife, its real estate market, sports teams, women’s magazines, men’s magazine and everything in between.